Unique Style of Business - Ice room

INTRODUCTION - A Wholesome Place for Everyone

Ice Room is a one of its kind lifestyle café which combines the casual and homely ambience of your friendly local coffee shop with the sophistication and modern image of a western style café.

Its unique brand of ice cream is a tantalizing treat that has the appearance of shaved ice but is really silky smooth in texture. This light and creamy dessert combined with tasty fruits and other condiments keeps customers coming back for more.

The café is designed to accommodate any occasion for anyone. You can bring your family for a relaxing meal, chill out with your friends, get some work done or even host a meeting at the Ice Room. We will have the ideal spot for your every need and occasion.

Backed by the Loon Sing Restaurant Group, Ice Room is created by a family enterprise renowned for its expertise and skills in the culinary world spanning across 3 generations. With such a solid background, Ice Room promises a unique dining experience with its signature ice cream and fusion food and beverages. Its exciting and mouth-watering menu will surely have customers coming back for more.

Step inside…be thrilled and chilled


 FOUNDER - An Award-winning Chef and Innovative Leader

Mr Sia Boon Kong began his journey into the culinary world at a young age of 20 by following in his father’s footsteps to be a chef. He then sharpened his business acumen by managing the family’s restaurant business, Loon Sing, and later exploring other businesses in the culinary world.

Being highly passionate about food, Mr Sia quickly excelled and became a star in the culinary world. His expertise and knowledge as a chef received due recognition time and again as he won many prestigious local and international awards in this field. His current position as Vice Chairman of the Malaysian Restaurant Association further affirms his status in the culinary world. He is also a much sought-after judge for international culinary contests.

Mr Sia’s many years of experience managing his family business has helped him develop razor sharp business acumen which allows him to spot business opportunities that others might have missed. He is not afraid to take risks, always in search of new ideas and trends and willing to listen to good advice. These qualities truly make him a good leader and entrepreneur.

With his philosophy to never give up, innovate continuously and be flexible in approaching every aspect of his life and work, Mr Sia aspires to raise the culinary standard of the local restaurant industry in terms of cooking style, menu design, food presentation, restaurant décor and ambience. These ambitions can be clearly seen and experienced in the Ice Room outlets.

DIRECTION - A Fun Place for Everyone

Ice Room aspires to be the most vibrant activity-theme café in the country. This is the place where people of all ages can relax and indulge in their favourite food, and leisure activities in a safe, comfortable and fun environment.

It will provide a safe haven for youths to hang out and also do their homework after school in the specially designed sections of the café. Professionals can also conduct their business meetings using the Wi-Fi facilities at the café. This will truly become a place for everyone.

With the café’s unique fresh and happy interior décor, it exudes a cheerful environment that would appeal to all age groups. The wide variety and interesting menu of signature ice cream and fusion food and beverages promise to tempt and satisfy the taste palates of both young and old. The menu that is constantly updated with new items will keep customers coming back for more.

BUSINESS OPPORTUNITY Be part of the success story

Ice Room is growing and spreading its wings of success. We are offering this rewarding and lucrative opportunity to business-minded individuals who are keen to be our franchise business partners.
Entrepreneurs who are willing to adopt a practical, hands-on approach as well as accept new ideas to constantly innovate the business to deliver extraordinary experience and value to our customers are welcomed to work with us as business partners.

Four Strong Reasons To Be Part Of This Success Story

1. As our franchise business partner, you will leverage on a proven business model developed by experts in the food industry.
2. You will receive all the business tools and marketing support to help you succeed in this industry.
3. This opportunity will help you gain personal growth and business knowledge from working with our highly experienced management team.
4. Most importantly, the viability and continuity of this business model built based on the market-driven needs of the public is rock solid.

FRANCHISING Long-term Profitability in the Ice Room Franchise

Opening its first outlet in October 2009, the Ice Room franchise has since expanded to 12 outlets in Kuala Lumpur and Petaling Jaya. The healthy growth pattern reflects its great potential and the confidence of the franchisees in this business model.
The secret of success behind this franchise is its constant efforts to innovate in every aspect of its business including the décor, food and service to give customers a memorable dining experience. This experience will generate more repeat customers, which translates to consistent sales and profits for the outlets.
This evergreen, market-driven business model delivers a fresh and happy concept in dining with its signature ice cream and fusion food menu that is well suited for the local climate and culture. This appeal draws the crowd in naturally.
Much emphasis is put into keeping the franchise dynamic by continuously innovating new ideas for the menu and new strategies to strengthen the image of Ice Room. This approach ensures that Ice Room stands out in the crowd and provides absolute peace of mind for the franchisees on the long-term profitability of the business.

Taken from : http://www.iceroom.com.my/home.aspx